"A CALL TO SERVE” – LOWE’S 2013 SOCIAL RESPONSIBILITY REPORT

American Red Cross

In the wake of disasters large and small, the American Red Cross is there for those in need and in danger. Working with its partners in 2013, the Red Cross helped more than 100 million people in 72 countries around the world. Lowe’s support helps ensure the Red Cross can respond to the needs of survivors in a moment’s notice.

As a member of the American Red Cross’ Annual Disaster Giving Program, Lowe’s pledges donations on an ongoing basis in advance of disasters to help the Red Cross take immediate action. In 2013, we reached a rare distinction among Red Cross partners, surpassing $25 million in donations since our partnership began in 1999.

In 2013, we reached a rare distinction among Red Cross partners, surpassing $25 million in donations since our partnership began in 1999.

When disaster strikes, our stores and employees move quickly to assist local communities and the Red Cross. Lowe’s contributed more than $1.5 million to support Red Cross relief efforts in 2013, beginning with deadly tornadoes that tore through Oklahoma, Texas and the Midwest in May. Lowe’s donated $500,000 and engaged customers to raise an additional $300,000 for tornado victims through our American Red Cross customer donation program at stores nationwide.

Later in the year when historic flooding devastated communities in Colorado and a late-season outbreak of tornadoes swept through the Midwest, Lowe’s donated $250,000 after each disaster to help the Red Cross provide food, shelter and comfort to thousands in affected communities.

To aid the Red Cross’ response to summer wildfires in Arizona, Lowe’s filled requests for supplies as they came in. Local stores donated pallets of water, toiletries and other critically needed supplies to Red Cross shelters set up across the state. Lowe’s employees also dropped off water, work gloves, buckets and masks at local fire departments and command centers to support fire teams on the frontlines.

“Lowe’s was there the very first day asking to help,” said Vic Hencken of the American Red Cross Grand Canyon Chapter, which distributed more than 61,000 meals and sheltered 330 residents during the fires. “I appreciate the partnership because I see it in action. Whenever we need anything, Lowe’s always comes out to help out.”

Lowe’s also extends assistance through the Lowe’s Racing for Relief program. After the violent tornadoes in Oklahoma and Texas, Lowe’s matched the earnings of NASCAR champion Jimmie Johnson from his race at Charlotte Motor Speedway with an additional donation of $148,000 to the Red Cross. Since its inception in 2000, Lowe’s Racing for Relief has raised nearly $1.4 million for the Red Cross.

American Red Cross Oklahoma Relief
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